Set the category, action, and label fields to whatever makes sense for this link. This is the information that we will send to Google Analytics, and will show up on their dashboard. This method works very well, but it is not as scalable if you have many PDF links spread across your website, which leads us to the next option.
What you can do, is tell the plugin to track every link that leads to a URL, or in this case, a file, that ends with. Placeholders are great for these types of events.
These days, many documents are transferred electronically to people who need to view them, including documents that are sensitive in nature. Logging the viewing of the document helps you keep track of who has accessed the file can be helpful. In cases where the file is compromised, you can then trace back to who has seen the file.
For senders, it gives them the feeling of control and adds some accountability for those who receive the documents. With some solutions, you can even take back the file after sending. How will you know? You can then time your follow up to give yourself the best chance of getting a response. If you send deal documents or proposals, the amount of time people spend on these documents is indicative of their level of interest. Do people read it once they receive it? Do they open it once, or do they come back to it multiple times?
You can then better focus and prioritize your efforts on prospects who show the most interest in your content. From another perspective, if you are giving away a PDF document as a lead magnet, you can understand how useful by checking how much people spend reading it. If you are using the old tracking code with urchin. If you have multiple tracking objects on a page or have a named tracker, we recommend to customize the script to suit your needs.
You can also check out the SEO Book's tutorial on how to track events file downloads, clicks, etc in the new Google Analytics. Shan Plourde Shan Plourde 8, 2 2 gold badges 27 27 silver badges 40 40 bronze badges. Thanks for the reply, I'll check it out tonight. Sign up or log in Sign up using Google. Sign up using Facebook. Sign up using Email and Password. Post as a guest Name.
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